A breath of fresh air in design: The new product logos of BAYOOSOFT
The world is constantly changing and companies are constantly trying to adapt to the framework conditions and trends without losing their identity. This also includes constantly reviewing their external image and making adjustments where necessary.
What began at BAYOOSOFT with the products Fileserver Management Suite (now BAYOOSOFT Access Manager) and Qware Riskmanager (now BAYOOSOFT Risk Manager) has now become a comprehensive portfolio of software solutions in the areas of IT security, medical technology and telecommunications. In order to do justice to the uniqueness of these very different products and still convey a uniform image for customers, interested parties, partners and employees, we got together with the creative minds at UID , a pioneer and service provider for UX design, and developed modern designs for the product logos.
The vision “keep complexity simple” is the guiding principle for this change. We want to ensure that our identity is not only aesthetically pleasing, but also easy to understand and coherent. We have therefore decided to place the company logo at the center and integrate the product logos as icons. This allows us to reduce complexity while preserving the uniqueness of each product. Ideally, this will create a connection between the products. They are all united by a color-coded element, which we named “Spark” and which captures the central aspect of each solution, as well as the ability to trace the logo with a few brushstrokes. From concept to realization: The background stories of the new BAYOOSOFT logos
Ready for a look behind the scenes?
Take a look at the meanings and stories behind the new logos of our software solutions.
BAYOOSOFT Themis – The modern way to standard-compliant documentation
Our logo for BAYOOSOFT Themis represents the fusion of technology and information. The orange-colored Spark represents the input of information into the system. The letter D can stand for documentation as well as for the progressive digitalization of the associated processes.
BAYOOSOFT Access Manager – The automated Access and Identity Journey
The slightly twisted symbol corresponds to the stylized representation of a database and at the same time stands for the multi-layered nature of access and identity management from a security perspective. The Spark is to be understood figuratively as a key for the managed identities and their access to the information.
gpg4o – Secure e-mail encryption
Our logo for end-to-end mail encryption visualizes the protection of your digital communication. The Spark completes the lock, which can both seal and release the envelope.
Access Manager Password Reset – Self Service for your employees
The asterisk in the logo for AMPR symbolizes the frequently used representation within a password entry. It is accompanied by the Spark as an arrow and the round representation is reminiscent of a loading symbol, representing the resetting or changing of a password.
HospiX – Communication Controlling
The logo is presented in the form of vertically aligned speech bubbles that mimic the structures of buildings such as hotels and hospitals. These also reflect the diverse communication channels that are used in this environment.
The key role of successful product logos
A clearly designed and appealing product logo is the heart of a successful brand identity. It not only acts as a visual identifier, but also conveys the values and personality of a brand at a glance. In today’s fast-paced business world, clear logos are crucial for differentiation and recognizability in a highly competitive environment. Not only do they build trust, but they also create an immediate connection with customers by describing the essence of a product. Thus, a well-designed logo is not just an aesthetic element, but a crucial building block of a successful brand strategy that leaves a lasting impression and shapes a product’s identity.
